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Whether you have a brick and mortar business, or a jewelry shop it is important that you have an online presence. Every business organization requires an attractive online platform to assure that its customers can easily locate it.

More than 70% of the customers check the online availability of the company before they consider doing business with them. People are using the services of their mobiles and internet to buy the products online, so they can save their time and money.

Building the ecommerce store was a daunting act a few years ago. Companies had to hire web developers that will help them in this case. However, in this age of technology now you can use ecommerce website builder to build your own website without any professional assistance.

There are several free and paid online store builder available and selection of the best one can get tough. Here we have a complete comparison of the best platform and a few tips that will help you make the right decision.

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Tips to select the best ecommerce website, builder

Template Design

The first and most important thing you have to consider in the online store builder is the types of templates available. Remember that every ecommerce store has different requirements and you should be able to find the templates that match your company. there are free and paid templates available. You should select the platform that has both.

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Ease of use

Make sure that the platform you are selecting is easy to use. There are a few website builders that have a highly interactive user interface and within minutes you will be able to learn the entire process and you will be making your own website. On the other hand, there are a few for whom you will have to learn special skills and it will take some time before you can completely learn how to use them. It is important that you make the right choice.

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Features and Flexibility

One of the most important things to consider in the ecommerce website builder is the features and flexibility. In this technological era, the platform should provide you the access to upgrade your ecommerce store with latest features so that your customers will have a better user experience. It should be flexible so that you can use the platform on any device that you prefer. In this way it will be easier for you to build your store anywhere you prefer.

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The platform you are planning to select should have a strong social media presence. You have to assure that it is popular, and all the previous customer are satisfied with the website development and the results. you should check the online reviews, ratings, and testimonials. It will give you the perfect idea regarding the reliability of the product.

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Do not forget to pay attention towards the price of the tool. There are paid and free ecommerce website builders, but you have to be careful during the selection.

  • There are a few platforms that have a free trial period and then you will have to select a package.
  • Such platforms are the best because you will get the freedom of selecting the package that meets your demands.
  • There is no need to pay for the features that you do not need.
  • Make sure that the platform you are selecting has no hidden charges and the services are transparent.
  • If you have special requirements you can ask the customer service team and they will let you know if customized packages are available or not.
  • You can use special gift cards and discount offers to save some extra money.

Top 5 ecommerce website builder


It is the most popular and most commonly used online store builder. There is a free trial period and the web development packages are affordable. The platform has been specially developed to help build the ecommerce websites. The biggest attraction of Shopify is the unlimited collection of templates. It is a perfect platform for all types of business organizations.



This recently introduced platform has rapidly gained popularity by grabbing the attention of small business companies.

  • Wix is very easy to use and there are several features that make it interesting
  • There are numerous templates and they have been categorized according to the niches
  • You can easily design a highly interactive and attractive website with Wix
  • All the features are accessible at an affordable rate of $16.17 per month  


If you want to increase your revenue and have more sales, Bigcommerce is the perfect online store builder for you. It will allow you to select your personalized domain name, create a secure shopping cart for your customers and develop the best and easy to use a platform. The platform will help you to maintain your website. There are several packages available with different features and services.


It is the one stop shop where you can sell anything. The online store builder will allow you to build a creative store and the platform will market your business on all the possible sites. You will not have work on the advertisements. All the services are available at the affordable rate of $15 per month.


If you want a complete control over your ecommerce store, then Highwire is a better option. The platform will allow you to do everything as your desire and if you get confused you can take help from the specialists. The services are available at $14.95 per month and you can upgrade to other packages but they might be expensive.

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Bottom line

When you are building your own website with the help of online store builder you have to be very careful make sure that you select all the perfect templates and layouts that will enhance the personality of your business. The website should make it easy for the customers to understand the purpose of your business. Always select the ecommerce website builder that meets your requirements and budget in the best possible way.  

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